Top 2 Olympic-worthy Stocks For 2024

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Introduction

The anticipation is palpable—the Olympics are back! But beyond the thrill of athletic competition, savvy investors recognize a unique window of opportunity. Let's delve into why the 2024 Paris Olympics could be a game-changer for your portfolio:

1. Market Magic:

Historical data from the National Bureau of Economic Research reveals a fascinating trend. In host countries, stock markets often experience positive abnormal returns leading up to the Games. Why? Increased economic activity and heightened investor confidence. As the world's eyes turn to Paris, consider positioning your investments strategically.

2. Infrastructure Goldmine:

The Grand Paris Express Project isn't just about stadiums and arenas—it's an infrastructure bonanza. Roads, railways, and urban development are transforming the city. And guess what? These upgrades will continue benefiting citizens long after the Olympic flame fades. Investing in companies involved in this transformation could yield substantial gains.

3. Branding Brilliance: 

Picture this: athletes sprinting, tennis rackets swinging, and banners fluttering. Major events like the Olympics amplify consumer awareness. Brands emblazoned on jerseys and billboards gain unprecedented exposure. As an investor, think beyond the finish line—consider companies with Olympic affiliations. Their logos might just be your next winning investment.

So, fellow investors, seize the Olympic momentum. The podium awaits—will your portfolio claim gold? 🏅📈

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Here are three stocks that could race to the gold medal during the Olympics:

1. Comcast Corporation

For the 2024 Paris Olympics, Comcast launched "Passport to Paris" for Xfinity customers. This innovative experience allows fans, gamers, and collectors to engage with NBCUniversal's coverage of the Olympics. Xfinity Rewards members can "watch to unlock" capabilities by watching select live coverage on NBCUniversal's broadcast and cable networks, as well as streaming on Peacock. They earn digital passport stamps through interactive quizzes and polls, which can be redeemed for rewards online or in the app. The first 20,000 participants receive a limited-edition Olympic Games Paris 2024 pin and passport stamp 🏅📺

• Long-Term Olympic Broadcast Rights: 

  NBCUniversal, a subsidiary of Comcast, holds exclusive broadcast rights for the Olympic Games in the USA through 2032. This agreement, valued at $7.65 billion, ensures consistent access to this prestigious global event for the next two decades.

• Extensive Coverage and Viewership: 

  As the owner of NBCUniversal, Comcast benefits from extensive coverage during the Olympics. Viewers can watch the games not only on television channels but also via the Peacock streaming service. This dual-platform approach is expected to attract a broader audience.

• Subscriber Growth: 

  Attracting viewership and gaining new subscribers is crucial for Comcast. The media segment, which includes both television and Peacock streaming, saw a 2.1% increase in the second quarter compared to the prior year. The Olympics provide a unique opportunity to engage existing subscribers and attract new ones.

• Advertising Revenue: 

  Comcast stands to gain substantial advertising revenue during the Olympics. Based on the last Tokyo Olympic event, NBCUniversal reported over $1 billion in national television advertising revenue. Advertisers recognize the Olympics as a high-profile platform to reach a global audience, boosting brand exposure.

Conclusion

Comcast's ownership of NBCUniversal and its strategic position as the Olympic broadcaster contribute to its financial stability and growth prospects. Investors should consider the long-term benefits of this partnership and the potential impact on Comcast's bottom line. 🌟

2. Nike

Nike's Strategic Triumph During the Olympics: A Winning Investment Opportunity

Investors, listen up! Nike (NKE) is poised for success during the Olympics, and here's why:

• Olympic-Linked Innovations:

  - Nike has prepared for a surge in business surrounding the 2024 Paris Olympics.

  - They showcased their latest innovation, Pegasus Premium, during the "Nike On Air" event in Paris.

  - By linking its products to athletes participating in the Olympics, Nike aims to recapture market share and assertively market its brand¹.

• Massive Viewership via NBCUniversal:

  - NBCUniversal (a Comcast subsidiary) will air the Olympics, including via the Peacock streaming service.

  - The Olympics consistently attract over 3 billion viewers worldwide.

  - NBCUniversal secured a record $1.2 billion in ad commitments for this Olympics, drawing Western audiences with favourable broadcast times.

• Energy-Efficient Footwear:

  - Nike's focus on energy preservation and responsive technology benefits athletes.

  - Their innovations improve efficiency, enhancing athletes' performance during the games.

• Bold Campaigns:

  - Nike's 2024 Olympics campaign, "Winning Isn't for Everyone," fuels the mindset of relentless determination.

  - Elite athletes' desire to win drives Nike's gold-medal strategy.

• Relatable Ambassadors Over Celebrities

  - Nike departed from their usual celebrity-focused ads and embraced a more down-to-earth approach.

  - Instead of featuring Olympians, they chose local teenagers as brand ambassadors.

  - These relatable stories of ambition and determination resonated deeply with everyday people, setting Nike apart from Adidas's star-studded campaigns.

• Empowering Athletes with Innovation

  - Nike ensured that over 3,000 athletes wore Nike footwear during the Olympics.

  - Their viral social media presence amplified the benefits.

  - Despite Adidas being the key sportswear sponsor, Nike cleverly got athletes to put on and take off the logo when off/on the tracks, staying within Olympic rules.

Nike (NKE) is one to watch. Currently trading at a TTM P/E of 19.4x, the company faces headwinds as it has forecasted a softer FY25, with expectations of revenue declining by mid-single digits. This is largely due to reduced consumer spending in China, a key market for Nike. Despite this, the brand's resilience and global recognition could position it for a strong comeback.

Conclusion

Nike's strategic manoeuvres set a precedent for future Olympic marketing campaigns. Their ability to capture hearts and minds without direct affiliation showcased their marketing prowess. As an investor, consider how Nike's creativity and emotional resonance can drive long-term loyalty and sales growth. 🎩📉

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